Blog, 156 words

Immigrants Don’t Hog Farm Jobs

United Farm Workers uses a creative campaign to build support for reform.

Emily Schwartz Greco

United Farm Workers members clearly have a sense of humor. Their “take our jobs” campaign invites and actually recruits the nation’s citizens and legal immigrants (including those who blame undocumented workers for America’s high unemployment rate) to get out into the fields and pick some lettuce. Or berries. Or broccoli.

Arturo S. Rodriguez, the organization’s president, is spending this summer making media appearances to get the word out: United Farm Workers will help anyone get a job in the fields. Tonight, he’ll appear on “The Colbert Report” on Comedy Central.

But it’s not just a joke. This campaign is part of an effort to increase support for immigration reform while drawing attention to “immigrant laborers who are the backbone of the country’s agricultural economy” United Farm Workers said. “Without reform, domestic agriculture could be crippled, leading to more jobs moving off shore.”

OtherWords plans to run an op-ed about this campaign soon.