Pumping Gas Prices for All They’re Worth

Pumping Gas Prices for All They’re Worth

Oh my God. Gasoline is headed for five bucks a gallon. I read it in the newspaper, so I know it’s true. The national average is already creeping up on $4, and it’s bound to climb higher as the summer surge in travel approaches. FIVE DOLLARS A GALLON! Oh...
‘Tis the Season to Shop at Tiffany’s

‘Tis the Season to Shop at Tiffany’s

The economy is expanding, the unemployment rate is down, and consumers are spending again. The National Retail Federation expects holiday season sales to be up 3.8 percent over 2010, and other organizations predict increases of 3.5 percent to 4 percent. It all sounds...
Cereal Crimes

Cereal Crimes

Remember when “natural” meant things like blue sky, green grass, and food you could trust to be good for you? No more. Thanks to corporate greed, “natural” foods aren’t necessarily wholesome. Even when applied to granola, the term often...
At Peace with Christmas

At Peace with Christmas

It’s now officially too late to do your Christmas shopping early. That’s OK. Doing your Christmas shopping late counts too. Remember, it’s not the thought behind the gift that counts; it’s what you spend on it. Oh, I imagine you Xmasologists...
Mass-Marketing Goes Platinum

Mass-Marketing Goes Platinum

In today’s fast-moving world of consumer styles, when you’re out, you’re out. Not just out-of-style, but so far out that you no longer interest the big marketers. Thus it is that advertising authorities have deemed the middle class itself (roughly 60...