America the Beautiful for the 21st Century

America the Beautiful for the 21st Century

During this year’s Super Bowl, Coca-Cola debuted a 60-second commercial paying tribute to the diversity of our nation. Coke’s “It’s Beautiful” ad featured expansive scenes of the country and shots of a wide variety of real people. Some of...
Flashing Too Little Editorial Integrity

Flashing Too Little Editorial Integrity

Attention, class. Here’s today’s new word: “Native advertising.” OK, that’s two words. But it’s one concept, and it has nothing to do with indigenous peoples. Rather, it’s a phrase sprung on us by the wonky wordsmiths of...
Coke’s Ploy to Drain Your Wallet When You Dine Out

Coke’s Ploy to Drain Your Wallet When You Dine Out

Coca-Cola is running a stealth advertising campaign. Stealth? Why would a corporation known for its iconic ads like Coke spend big bucks on advertising that it doesn’t want consumers to notice? Shhhh. The soft drink giant’s campaign is a surreptitious ploy...
Coke’s Green Lipstick

Coke’s Green Lipstick

Coke’s going green. Or, at least, it wants you to think it is. There’s no denying that part of Coca-Cola has gone green: the label — in one South American country. In Argentina, the world’s No. 1 soft drink company now sells a new product called...
When Personalized Becomes Predatory

When Personalized Becomes Predatory

What do you think of when you hear the words “internet surveillance”? If you’ve been following the news, you might be thinking about the National Security Agency’s PRISM spying program. Or maybe you’re recalling debates about the age-old battle between security and...