Would You Like a Shot of Formaldehyde with That?

Would You Like a Shot of Formaldehyde with That?

The delightfully naughty movie star Mae West liked to joke: “I used to be Snow White, but I drifted.” Less delightful are some of the purity claims of such food manufacturing giants as PepsiCo, which has long marketed a line of its Frito-Lay snack foods as...
America the Beautiful for the 21st Century

America the Beautiful for the 21st Century

During this year’s Super Bowl, Coca-Cola debuted a 60-second commercial paying tribute to the diversity of our nation. Coke’s “It’s Beautiful” ad featured expansive scenes of the country and shots of a wide variety of real people. Some of...
Flashing Too Little Editorial Integrity

Flashing Too Little Editorial Integrity

Attention, class. Here’s today’s new word: “Native advertising.” OK, that’s two words. But it’s one concept, and it has nothing to do with indigenous peoples. Rather, it’s a phrase sprung on us by the wonky wordsmiths of...
Coke’s Ploy to Drain Your Wallet When You Dine Out

Coke’s Ploy to Drain Your Wallet When You Dine Out

Coca-Cola is running a stealth advertising campaign. Stealth? Why would a corporation known for its iconic ads like Coke spend big bucks on advertising that it doesn’t want consumers to notice? Shhhh. The soft drink giant’s campaign is a surreptitious ploy...
Coke’s Green Lipstick

Coke’s Green Lipstick

Coke’s going green. Or, at least, it wants you to think it is. There’s no denying that part of Coca-Cola has gone green: the label — in one South American country. In Argentina, the world’s No. 1 soft drink company now sells a new product called...