Have Your Coke and Guzzle It Too

Have Your Coke and Guzzle It Too

Good news about obesity: A new scientific organization is coming to grips with this bulging national problem. Called the Global Energy Balance Network, it comes at obesity from a unique perspective. According to them, the key to controlling one’s weight isn’t...
Co-Branding America’s Wonders

Co-Branding America’s Wonders

While Americans celebrate the 100th anniversary of our National Park Service, America’s so-called “leaders” are aggressively converting these jewels of the common good into just another corporate cash cow. This commercialization started with...
America the Beautiful for the 21st Century

America the Beautiful for the 21st Century

During this year’s Super Bowl, Coca-Cola debuted a 60-second commercial paying tribute to the diversity of our nation. Coke’s “It’s Beautiful” ad featured expansive scenes of the country and shots of a wide variety of real people. Some of...
Leasing Out Integrity to Coca-Cola

Leasing Out Integrity to Coca-Cola

Irony is dead. It has been garroted by reality. For proof, check out the Beverage Institute for Health and Wellness. Sounds like a spa in Arizona where you might enjoy a cleansing regimen of aloe vera smoothies, doesn’t it? But, no, it’s a hokey...
Coke’s Ploy to Drain Your Wallet When You Dine Out

Coke’s Ploy to Drain Your Wallet When You Dine Out

Coca-Cola is running a stealth advertising campaign. Stealth? Why would a corporation known for its iconic ads like Coke spend big bucks on advertising that it doesn’t want consumers to notice? Shhhh. The soft drink giant’s campaign is a surreptitious ploy...