Co-Branding America’s Wonders

Co-Branding America’s Wonders

While Americans celebrate the 100th anniversary of our National Park Service, America’s so-called “leaders” are aggressively converting these jewels of the common good into just another corporate cash cow. This commercialization started with...
America the Beautiful for the 21st Century

America the Beautiful for the 21st Century

During this year’s Super Bowl, Coca-Cola debuted a 60-second commercial paying tribute to the diversity of our nation. Coke’s “It’s Beautiful” ad featured expansive scenes of the country and shots of a wide variety of real people. Some of...
Leasing Out Integrity to Coca-Cola

Leasing Out Integrity to Coca-Cola

Irony is dead. It has been garroted by reality. For proof, check out the Beverage Institute for Health and Wellness. Sounds like a spa in Arizona where you might enjoy a cleansing regimen of aloe vera smoothies, doesn’t it? But, no, it’s a hokey...
Coke’s Ploy to Drain Your Wallet When You Dine Out

Coke’s Ploy to Drain Your Wallet When You Dine Out

Coca-Cola is running a stealth advertising campaign. Stealth? Why would a corporation known for its iconic ads like Coke spend big bucks on advertising that it doesn’t want consumers to notice? Shhhh. The soft drink giant’s campaign is a surreptitious ploy...
The Fake Thing

The Fake Thing

New rule (as Bill Maher would say): If you make billions of dollars a year selling unhealthy food, you don’t get to tell us to work out. It was one thing when Cookie Monster began telling kids to eat vegetables. Cookie Monster doesn’t earn a living by...